Hasior

Designing typefaces is always an attempt to answer the question of how the form of a letter can carry meaning. In the case of the Hasior typeface, the inspiration comes not only from the observation of typography itself, but also from a deeper visual and cultural experience rooted in the aesthetics of Podhale and Zakopane. This is a space where the rawness of nature, the sharpness of rocky edges, and a unique artistic language meet—shaped by creators such as Władysław Hasior, Antoni Rząsa, Władysław Skoczylas and Stanisław Witkiewicz. Each of them interpreted the mountain landscape and folk tradition in a different way, yet all shared a boldness of form and the ability to translate a local idiom into a universal artistic language. The Hasior typeface was created as a response to the need to capture this spirit – sharp, dynamic, full of contrasts, and at the same time deeply rooted in tradition. It is a typeface ideal for posters, large-scale headlines, and visual identities that aim to create an immediate impression of strength, character, and expression. The project was creatively directed by Mateusz Machalski, with contributions from Weronika Kanigowska and Małgorzata Bartosik.