Typographic Consulting
Start here if you know your typography needs attention, but you are not yet sure what should change.
We assess how typography works within your brand – from the fonts you use to the way they support your identity and communication. The audit helps you understand what works, what needs to change and where typography can play a stronger role.
Typography assessment (functional)
An expert assessment of your current typographic system. That includes a top-level overview of how the typography works with your brand, as well as a granular look at how sizing, styles and typographic layouts work.
Brand–type relationship (expressive)
An analysis of how well your typography reflects the character, values and communication style of your brand.
Typographic recommendations
Clear recommendations for improving or developing your typographic system, based on your specific needs, together with guidance on key typographic decisions such as hierarchy, proportions, spacing and other parameters relevant to your system.
Deliverables
A structured summary of our findings and recommendations, giving your team a clear basis for further decisions.
- Understand what your typography is doing
- See how your current font choices affect the way the brand is perceived and communicated.
- Make typography work harder for the brand
- Align type choices with the brand's character and communication needs.
- Identify what needs to change
- Distinguish between problems that require a new typeface and those that can be solved through better use of your system.
- Build a stronger typographic system
- Create clearer rules for choosing and using type across your communication.
- Make better decisions before investing
- Get an expert view before committing to a new font, typeface family or wider rebrand.
- Find the source of the problem
- Inconsistent typography does not always mean you need a new font. The issue may be selection, hierarchy, implementation or the way the existing system is used.
- Know what to keep and what to change
- The audit separates elements that already work from those that need intervention.
- Invest in the right solution
- Recommendations give you a basis for deciding whether the next step is a new typeface, a modification, new typographic rules or no redesign at all.
How long it takes
Typically around 1 week, depending on the scope of the audit and the complexity of the existing typographic system.
Pricing
From 8 000 PLN (approx. 1 860 EUR), depending on the scope of the audit, the number of brand touchpoints reviewed and the depth of analysis required.
Nine's restaurant Identification
Visual communications for NINE'S, one of Poland's premier gastronomy concepts and co-owned by Robert Lewandowski.
Aioli Logo Refinement
AIOLI's rebranding by cukier.works blended metropolitan and Mediterranean styles in its logo redesign and communication.
