Logo Refinement
For established logo concepts that need typographic and optical refinement rather than a redesign.
We refine existing logos and wordmarks using the same attention to form, proportion and optical balance that guides type design.
Refined logo
Your existing logo or wordmark, refined in form, spacing and proportion without changing its DNA.
More distinctive character
Refinement can bring out the details that make the logo specific to the brand and easier to recognise.
Optimised versions
Adjustments that help the logo retain its character and clarity at different sizes and in different uses.
Deliverables
Clean, production-ready files ready to become part of your visual identity.
- Make the details work harder
- Small adjustments to form, spacing and proportion can significantly change how a logo is perceived.
- Strengthen recognition
- A more cohesive construction makes the mark easier to read and remember.
- Improve performance
- Refinement helps the logo maintain its character and clarity at different sizes and in different applications.
- Bring typographic expertise into the process
- Type design knowledge can reveal issues that are easy to miss in a broader identity process.
- Finalise an established direction
- Refinement allows an approved concept to be developed without changing its fundamental idea.
How long it takes
5–10 days, depending on the complexity of the logo and the extent of refinement required.
Pricing
The price depends on the scope of the refinement and the level of intervention required.