The rebranding of the AIOLI chain, executed by cukier.works under the new strategy 'We Are Not Sorry', entailed a logotype redesign to enhance its impact and align it with the fresh approach. The revamped communication strategy merged metropolitan visuals with elements reminiscent of Mediterranean cities.

For this purpose, semicustom adaptations of the Adagio Slab font family were developed, complemented by a bespoke handmade script, together forming the complete communication framework.