Flying Bisons rebranded XTB with a new illustration style, 3D icons, custom typeface by us, and an interactive brand book to ensure global consistency.
Flying Bisons carried out a rebranding project for XTB, a global fintech offering an online investment platform and mobile app.
The rebrand highlights the company’s new growth strategy, aiming to create a super app for personal finance management.The Flying Bisons team, among other things, developed a new illustration language, designed unique 3D icons to support communication, and redesigned marketing layouts for both ATL and digital campaigns. A key element of the rebranding was also the creation of a custom brand typeface, developed in collaboration with us. All these elements were brought together in an interactive brand book, which will help implement a consistent visual identity across all markets where XTB operates.
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